A Year with The Hut Eyam & The Cottage Eyam
Over the past year, I’ve worked closely with Rachel Smith, owner of The Hut Eyam and The Cottage Eyam, two beautifully designed holiday retreats in Eyam, Derbyshire, in the heart of the Peak District. Created as “a little slice of escapism… somewhere with peace & quiet to relax and unwind,” both spaces offer more than a place to stay. Through my Twelve-Month Personal Branding Programme, we’ve built a consistent image library that captures not just the shepherd’s hut and cottage interiors, but the atmosphere — slow mornings, soft light, fireside evenings and outdoor moments that define the guest experience.
Rachel left corporate life to create something more personal and meaningful. The Hut was an immediate success and later expanded to include The Cottage Eyam. While she had always photographed the spaces herself, she knew professional branding could elevate how her Peak District accommodation was presented online.
Over the year, the photography has transformed how Rachel shows up. The images now reflect the warmth and care she brings to her business, helping future guests connect with the experience before they even arrive. As Rachel says, “Don’t worry about the cost – the benefits far outweigh it. It’s a true investment.” What we created goes beyond photos of a holiday let. It’s a visual story that supports confident marketing, stronger connection and long-term growth.
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