Part Three: From Corporate to Cloud-Busting – Mel Archbould’s Story

Words By Charlotte Wilkinson

Meet Mel Archbould

Mel Archbould is the founder of Cloud-Busting, a business dedicated to helping organisations streamline their operations. She’s an incredible person, who’s strength and confidence radiate across the room and inspire those around her.

After the sale of her family’s engineering business back in 2021, Mel created Cloud-Busting, which allowed her to share her skills and experience with small to medium enterprises and help them grow, change and succeed in the marketplace.

Why She Invested in Brand Photography

When I met Mel, we talked about the pitfalls and pressures of moving away from the safety of a large company to strike out alone with a new business.

For Mel, LinkedIn was fast becoming a key communication tool for her business. To make get the most out of the platform, she realised she needed to create an authentic, personal image that would accurately communicate what Cloud-Busting wanted to achieve.

Mel knew that to establish her brand as professional, approachable, and forward-thinking, she needed visuals that reflected those qualities. She wanted her website and marketing materials to exude trust and expertise while showcasing her friendly, down-to-earth nature.

After seeing Helen’s work, she knew she’d found the right photographer to bring her vision to life.

The Experience

Before the shoot, Mel had some nerves. Like many business owners, she wasn’t used to being in front of the camera. But Helen made the experience relaxed and enjoyable. With clear guidance and a warm, encouraging approach, Helen helped Mel feel at ease, resulting in natural, engaging images that truly reflect her brand.

“Helen is skilful at putting people at ease”

said Mel, which is something I hear time and time again about Helen’s work.

Helen and Mel collaborated to create an authentic image of Cloud-Busting. Helen helped Mel to rebuild her confidence and create images that demonstrate Mel’s experience and authority within a typically male dominated business world.

The Results

The impact of Helen’s brand photography on Cloud-Busting has been transformative:

A polished online presence – Mel’s new images made her website and LinkedIn profile look more professional and cohesive.
Increased engagement – Her brand’s social media presence became more relatable and visually appealing, attracting more interactions from potential clients.
Boosted confidence – Seeing herself in a professional light gave Mel the assurance to put herself out there and grow her business with confidence.

““Investing in brand photography isn’t just about looking good—it’s about feeling confident in your business. Helen made the entire process effortless, and the results speak for themselves.” – Mel Archbould

For me the things that really stood out to me when speaking with Mel, was the support Helen offered during this period of self-discovery and rebranding.

As Mel says, ‘Helen is a facilitator’ and Helen’s photography is now part of her ongoing marketing plan.

Follow Mel on LinkedIn: Mel Archbould to learn more about Cloud-Busting and how she helps businesses thrive.

What’s Next?

In the next post, we’ll dive into Becky Lovett’s journey—how she built The Humble Warrior and how brand photography played a key role in shaping her business identity.