Over the past year, I’ve worked closely with Rachel Smith, owner of The Hut Eyam and The Cottage Eyam, two beautifully designed holiday retreats in Eyam, Derbyshire, in the heart of the Peak District. Created as “a little slice of escapism… somewhere with peace & quiet to relax and unwind,” both spaces offer more than a place to stay. Through my Twelve-Month Personal Branding Programme, we’ve built a consistent image library that captures not just the shepherd’s hut and cottage interiors, but the atmosphere — slow mornings, soft light, fireside evenings and outdoor moments that define the guest experience.